WELCOME TO THE TORA COAST
Where the rugged and windswept coastline brings you Aotearoa's saltiest kaimoana.
Wild kaimoana, harvested to order from the Tora Coast and delivered overnight.
Welcome to Tora Collective, your source for sustainably caught kaimoana straight from the nutrient-rich waters of Tora, on the South Wairarapa Coast of New Zealand. We pride ourselves on catching to order seasonally, ensuring that your seafood is as fresh and sustainable as it gets.
We believe in respecting the rhythms of the ocean by only catching what is needed and respecting the breeding periods of the fish we harvest. That’s right, your catch & delivery depends on Tangaroa’s mood.
We guarantee the saltiest kaimoana in Aotearoa — coming straight from the ocean and with you live and kicking the very next day. You can’t get any fresher, unless you're catching it yourself.
Experience the true taste of the Aotearoa’s wild kaimoana with Tora Collective.
A message from our captains
Kia ora! We're Troy and Claire, the proud owners and fishers of Tora Collective, navigating our way towards sustainability in our own backyard by working with the ocean to provide you with the freshest catch. Tora is a hidden gem, tucked away in an untouched corner of New Zealand, where we embark on wild free dives and set sail on our waka, Takitimu, to catch your seafood bounty. From the moment it's harvested from the sea till it arrives at your doorstep, we handle every aspect with care and dedication.
Our mission is clear: to bring you the freshest seafood while preserving the natural beauty of our backyard for generations to come.
Our Catch
We don't keep our kaimoana on ice, in a fridge or a tank, waiting for someone to buy it. Instead, we catch your seafood only when you place an order, ensuring you get the freshest possible catch.
Once it's harvested, we ship it straight to your door, it’s with you the very next day.
Crayfish (NZ Lobster)
Eating Crayfish is kinda like being a kid again with no need for a pesky knife and fork. Butter it up baby.
Pāua (Abalone)
You can’t get more Kiwi than fresh-as Pāua fritters with a zest of lemon and dash of salt.
Kina (Sea Urchin)
A local Kiwi delicacy, our prized sea urchin. Enjoy straight out of the shell, or smashed on sourdough, it's a treat for your taste buds either way.
OUR MISSION
Keep Kaimoana In Aotearoa
Why we fish the way we do
We don't hold kaimoana in tanks waiting for someone to buy it. We catch to order, so what arrives with you is directly from the ocean, not a holding pen.
That same thinking runs through everything we do out here. Female crayfish go straight back, no exceptions. Our pāua size limits sit above what the law asks for. And we fish seasonally, by choice, not because any rule makes us. It's not common practice, but we think a business built on wild kaimoana only lasts as long as the kaimoana does.
This isn't a marketing angle for us, it's kaitiakitanga in practice, looking after what we take from so there's still plenty left for the ones who come after us. Even our packaging is part of that thinking, made to break down, not sit in landfill or end up in the ocean.
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To ensure the sustainability of our crayfish population, we only catch male crayfish and release all female crayfish back into the ocean to ensure our stocks stay strong. With each female producing up to 500,000 eggs per year, we're doing our part to keep the population thriving.
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We fish and dive with a purpose: to catch your order, and only your order. That means no waste, no overfishing, and a happy environment. By harvesting small amounts from different areas weekly, we minimize our impact on the environment and waste. Don't worry, nothing leaves the ocean unless it's pre-ordered - we're committed to making sure you get the freshest catch possible!
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We're all about working in harmony with nature's rhythm. That's why we only fish during specific seasons, allowing our precious kaimoana to spawn and repopulate without any interference. By doing so, we're ensuring a sustainable supply for future generations, while also delivering unparalleled nutrition and flavour straight to your taste buds.
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No holding tanks here! We skip the middleman and ship our catch straight to your door the same day it's caught, ensuring ultimate freshness and superior flavor. We don't mess around with land-based holding tanks - we believe the best seafood is caught and sent directly to your plate.
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We are dedicated to responsible pāua harvesting. To ensure the long-term sustainability of this precious resource, we have set our own minimum size requirement, above the commercial standards. By harvesting larger pāua, we contribute to keeping our breeders in the moana, and more fish in the moana each year. We are proud to play a proactive role in safeguarding this marine treasure for generations to come.
PROTECTING OUR BACKYARD
Awhea Coastal Trust
At Tora Collective, our commitment extends beyond delivering the freshest seafood. We are also deeply invested in safeguarding our stunning coastal environment in Tora through the Awhea Coastal Trust. Founded by Troy and Claire, the trust champions the conservation and restoration of Tora's natural beauty and cultural heritage, so it can be enjoyed for generations to come.
Don’t just take our word for it.